from meeting the customer where they are.
Reward expenditure is limited by location, currency, or in some cases award type.
While customers view international companies as one entity, they are often confused by having to manage different balances in each country.
Reward redemption and exchanging loyalty points between affiliated businesses is difficult.
Digital natives expect loyalty programs to behave like other systems they are familiar with, including instant rewards and social network integration.
Integration/reconciliation across enterprise systems of internal and external entities is expensive and tedious.
Traditional platforms are not designed for open integration and interoperability.
The collection of holistic customer behavioral data is cumbersome if not infeasible.
Legacy systems cannot distribute points in real-time and are unable to provide instant redemption.
Blockchain Loyalty Solutions?
Traditional loyalty architecture is susceptible to security issues like double spending, points fraud, and manipulation.
Plasma technology ensures security by providing an immutable, verifiable open ledger of all transactions.
Achieve immediate cost savings with instant settlement and the elimination of costly reconciliation processes.
See revenue grow as your rewards increase in value by allowing customers to redeem, save, or transfer rewards where they want, when they want.
With Plasma, reward programs can seamlessly integrate across business entities to create a vast ecosystem for reward redemption
Collaboration opens the door for innovative and mutually beneficial multi-entity promotions and programs.
Enterprise data is siloed. Plasma technology creates a single view of each customer through a unique ID and makes transaction data available to the larger ecosystem.
With a comprehensive understanding of a customer’s behavior, enterprises can optimize reward programs while personalizing experiences and offers.
Plasma technology enables the earning and redemption of rewards through a single mobile wallet. Rewards can be combined, swapped, and programmed to hold business logic throughout the ecosystem.
Enterprises can then easily provide the functionality needed to ensure customer engagement and brand motivation.