Loyalty point programs are snowballing. The ability to earn additional rewards and benefit from a consistent commercial activity is an attractive proposition for both purchaser and business.
One of Reddit’s requirements for the bake-off (albeit listed as a bonus) is for users to be able to exit to Ethereum in a “fast & simple” manner. While fast exits are on the way, they only work with liquidity providers. But how would you find a liquidity provider for points that were directly minted on OMG? Would it be possible to have a smart contract on Ethereum that holds a portion of minted tokens and provides liquidity for exiting users?